Cessna Aircraft Company Spring Training play book, circa 1972.

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Cessna Aircraft Company Spring Training play book, circa 1972.

http://www.worldcat.org/oclc/645061026

Collection comprises handouts of the aircraft sales training presentation that used an analogy to a football game to organize the information. Includes pages for the attendee's notes, as well as charts, graphs, financial information, and quizzes. Divided into sections: prospecting, consultant, interviewing, salesmanship, proposals, demonstrating, and scoring.

1 item (0.1 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7914739

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 2 Entities related to this resource.

Cessna Aircraft Company

http://n2t.net/ark:/99166/w6wm6x2f (corporateBody)

Manufacturer of private aircraft founded in 1911 in Wichita, Kan. From the description of Cessna Aircraft Company Spring Training play book, circa 1972. (Duke University Library). WorldCat record id: 645061026 The Cessna Aircraft Company is a manufacturer of private aircraft founded in 1911 in Wichita, Kansas From the guide to the Cessna Aircraft Company Spring Training Play Book, probably 1972, (David M. Rubenstein Rare Book & Manuscript Library, Duke Univer...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)